As a mom, being the one in-charge of our kitchen, I am always on the lookout for things that give ultimate value for money. For sure, I am not alone in the  unwritten rule that grocery food items need to be both great-tasting and affordable to be in my grocery list! Do you agree? 

And since no Filipino table is complete without our well-loved comfort food such as adobo and pansit, moms and dads or anyone in the family who loves cooking, particularly those from the Visayas and Mindanao would be delighted to know that Luzon's favorite brand, SELECT soy sauce and suking puti is finally available in the area.

I attended the product launch here in Davao City at dusitD2 (Dusit Thani Hotel) last week and the chef prepared the above-mentioned Pinoy dishes using Select soy sauce and sukang puti. We had the chance to sample them and personally I can say that they certainly tasted good. I liked it that the adobo had the classic taste, not too sour and with a hint of sweetness in it.

To give you a background, Select is produced by Wellmade Manufacturing Corporation which is a trusted brand by Filipinos. For 44 years now, the company and the Select brand is synonymous to quality and taste, essential elements of a product that make food taste extra special.

Select is proudly Philippine-made. It is the brands mission is to provide high quality, healthy,

cooking products that are affordable to the average Filipino consumer.

“A husband and wife Chinese migrants established Essential Manufacturing in 1975 with Select

Soy Sauce and Select Vinegar as the company’s main products. With limited capital, they started

a small business with minimal production and distribution limited in Luzon,” said Joseph Charles

Cruel, the managing director of Wellmade.

“We’re a year short of turning 45 years old. We took small yet sure steps with the company’s

growth. This year will be another milestone for Wellmade when the Select products will start its

distribution in Visayas and Mindanao,” he said.

tradition of fermenting soy sauce, which is passed from generation to generation. The soy sauce

is made with with naturally-fermented soy and the vinegar is made from naturally fermented

sugar cane.

The high quality raw ingredients and the process makes a big difference in flavor. The Select

Soy Sauce has the right degree of saltiness with a hint of sweetness, while the Select Vinegar has

that fresh, lightly salted taste to it.

True to the mission of Wellmade, making quality products affordable for all, Wellmade wants

Select to be available to the VisMin market.

“In fact, in Luzon, we are priced lower than the brands Select shares the grocery, sari-sari store

and even the public market shelves with. The 200ml Select Soy Sauce with Easy Twist Cap is

only Php 7.50 while the 200ml Select Sukang Puti with Easy Twist Cap is tagged low at Php

5.35. Price and positioning of the products should be very accessible to everyone. We will make

sure it is the same in Visayas and Mindanao,” he added.

With the high quality and safety seal of Select Soy Sauce and Select Sukang Puti now available

in the market, every household chef can whip up the favorite family recipes at a lesser cost. Now,

that’s Sulit sarap!