I had fun last weekend attending the Pepsi Philippines’ #SundinAngPuso campaign at SM Lanang Premier here in Davao City. This aimed to empower today’s Filipino youth to be unafraid to follow their heart in doing the things they love. With this in mind, the brand recently staged a Pepsi Taste Challenge, one of its most popular global campaigns previously held in different countries around the world.
The Pepsi Taste Challenge celebrates Filipinos’ love for cola and dares them to challenge their preconceptions through a taste test in different cities around the country to find out whether people prefer the refreshing bold taste of Pepsi vs another cola brand.